The Power of Content Marketing

Content marketing builds trust.

The key to gradually rise through the ranks via SEO (search engine optimization), social media is content marketing.

Content marketing means simply creating lots of value on your website by writing high quality blog posts, articles and features.

The objective is to give people a reason to visit your site – and content is the main reason we visit any website on the net. At the same time though, your content is what’s going to demonstrate your knowledge and you’re know-how. You can use this in order to build trust and authority such that any products you recommend will be more likely to be taken seriously by your audience.

This is also what will encourage people to sign up to your mailing list and what will make affiliates want to work with you. Generally, this is what will help you to go from 0 viewers a day to 10,000 viewers a day. Make sure that your content is long enough to offer real value (around 1,800 words according to research) and that it is unique and engaging. You can’t write articles that are derivative and old hat and expect people to rush to subscribe to your mailing list!

Another tip is to make sure that you are putting in the time and effort to create as much content as possible. The key here is that in order to make a full time living from a blog, you need to treat it like a full time living in terms of the work you put in.

Be on every social media site as well and make sure that you provide value on here as well so that you’re giving people an actual reason to want to follow you.

Do this consistently and you’ll gradually build an audience that trusts you and that you can sell to time and time again.

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