Sales Page Fundamentals
The fundamentals of a sales letter.
1. Attention-getting headline with a big promise. “Brand New Method Gets You Unlimited Traffic and Up to $250 in Your PayPal Account Today!”
2. Identify a problem – Empathize with your reader (ex. “I know how frustrating it is to try to lose weight. I’ve tried just about every diet known to man.”)
3. Show there is a solution and that solution is your great product! “Finally, You Can Now Press A Simple Button And Instantly Get Your OWN Fully Automated Affiliate Marketing System That Gets You Free Viral Traffic and More Sales… Introducing…”
4. Sub-headlines to break up the copy and draw your visitor in. “IMAGINE…”
5. Bullet points and teasers with product features and benefits.
6. Testimonials and case studies “Look at some of the $$$’s rolling in every day…”, “Look What People Are Saying About …”
7. Your Offer – Sum up your offer and tell them why it’s such a good deal and why they should act now.
8. A final promise and your signature
9. An effective P.S. – Many people scroll down the bottom of the page. Hook ’em with a great P.S. “P.S. A month from today, you can be nothing more than 30 days older – or you can be on your way to getting rich. You decide.”
“P.P.S. If you don’t use this technology, where will you be in 30 days? Still struggling to drive more video traffic & conversions, buying more and more expensive software tools? The stats are in: this works, and now is the time to make it work for you.”
The following items are optional but they may help boost your conversions:
1. Image of your product. If you have a physical product, photos might increase your conversion rates. If you have a digital product, you might want to include an ebook cover or a screenshot of your product.
2. Bonuses: Offers free “extras” with your product and give them a value.
3. Your photo: Your photo may add the extra “trust” factor to your sales message.